O2 Broadband Niggles Nobbled At o2.co.uk/niggles
O2 (o2.co.uk/niggles) is aiming to ease the frustrations of thousands of broadband users across the UK with its high profile niggles and narks advertising campaign.
The campaign follows a recent 2,000 strong survey by the ISP that found slow internet connections to be the biggest daily frustration for 41% of respondents, well ahead crime (26%), job cuts (18%) and NHS waiting times (14%).
Only potholes in the road (49%) and anti-social behaviour (42%) featured higher.
Commenting on the survey, the Head of O2 Home Broadband, Felix Geyr, said: “It’s clear from this poll that the British public is getting increasingly frustrated with the UK’s broadband services. As the new government settles in and looks to get the UK online and connected by 2020, we think that now is the time for all ISP’s to change their ways and try to eliminate as many of these daily frustrations as possible”.
Geyr continued: “The O2 Niggles and Narks campaign is built around listening to the consumer, and what frustrates them. O2 are constantly striving to make our award winning broadband service even better and think that Niggles and Narks will only help emphasise this to the UK’s broadband users”.
The O2 Niggles and Narks campaign follows the ISP’s recent launch of the O2 Home Phone service, which can be brought together with O2 Home Broadband for £9.50 a month for the first 3 months, followed by £17 a month thereafter.
Telephone line rental, evening and weekend phone calls to UK landlines and broadband speeds up to 8Mbps are included.
Readers can find out more at the o2.co.uk/niggles website.