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Broadband TV Service Hulu Closer to UK Launch

Hulu, the US broadband TV video on demand service is reported to be moving closer to a UK launch, which it sees as high priority.

It was speculated earlier in the year that Hulu was set to launch in the UK, however, talks with ITV, the BBC and Channel 4 reportedly broke down due to a disagreement over advertising sales around the content provided for the service.

Since then, talks have continued with reports suggesting Hulu had re-gained interest from some of the UK’s broadcasters by offering an equity stake in its business, plus a share of its UK online advertising sales.

When speaking of the proposed UK launch, the International Senior VP of Hulu, Johannes Larcher, said, “We are talking to everyone. The UK is our number one priority in terms of international expansion. We are very interested in the UK. We hope in the very near future we will have some plans to reveal for the UK.”

Hulu is aiming to show UK broadcasters content 24 hours after it has been aired on UK television and is in talks with the UK’s major broadband providers to ensure the quality of its on demand broadband TV service.

Hulu plans to take advantage of a gap in the UK video on demand market that was left when Project Kangaroo collapsed. When speaking about the collapse of Project Kangaroo, Johannes Larcher said that it had left “certain opportunities we would like to exploit”.

No official launch date has yet been given, although the Telepgraph reports that September could be likely.

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