O2 To Launch Broadband Pay TV Service In 2008

O2 is planning to take on rivals Sky, Virgin Media and BT with a broadband pay TV service that’s due to be launched in Q4 2008.

O2 TV follows the launch of O2 Broadband in October 2007 and would enable the mobile phone operator to offer broadband, phone and digital television bundles like its rivals.

O2 already has TV content deals in place with the likes of Warner Bros and Paramount as part of its digital TV and on demand service it runs in the Czech Republic.

An extension of these deals for the UK market is anticipated enabling O2 to offer up to 60 TV channels and a vast library of video on demand content.