TalkTalk Rebrands As UK’s Brighter Phone & Broadband
TalkTalk (TalkTalk.co.uk) has launched a new heavy weight advertising campaign which rebrands the company as Britain’s brighter phone and broadband company.
The move follows TalkTalk’s recent acquisition of the Tiscali UK business which made the TalkTalk Group, comprising the brands TalkTalk, AOL and Tiscali as the UK’s largest home broadband provider with over 4 million customers.
The advertising campaign involving outdoor posters, press and TV, aims to communicate TalkTalk’s stature and Britishness whilst also portaying its bright ideas for providing better value and more reliable broadband and phone services.
It uses creative featuring words and images created by ‘light graffiti’ set against night-time backdrops across Britain, including Whitehall, Primrose Hill, Brighton beach and Canal Street in Manchester.
The Marketing Director at TalkTalk, Olivia Streatfeild, said: “Customers are looking for a phone and broadband company that gives them great value and outstanding service. Our new campaign focuses on the bright ideas we already have – like free local calls for millions of our customers, ensuring your family is safer online, and making our Essentials package the richest in the market – and underlines our intention to keep innovating in these areas over the coming months”.
Readers can find out more on TalkTalk’s brighter phone and broadband packages by going to the TalkTalk.co.uk website.
They can also read our independent review of TalkTalk Broadband here.