Broadband TV To Overtake Traditional TV

It is thought that broadband TV could soon overtake traditional TV as one of the main providers of TV programming.

The popularity of broadband TV has increased significantly over the past year due to its flexibility. As broadband speeds are increasing, it is now easier than ever to download movies and watch streaming video online.

New gadgets have also played a part in the popularity of watching streaming media online. The iPhone and newer iPods for example, enable users to watch movies and videos pretty much wherever they are.

Brian Turner, the executive editor of techwatch.co.uk explains, “Nowadays, internet protocol television services are becoming much more mainstream and home video entertainment systems repeatedly try and leverage the internet for a wider service offering.”

The recent Microsoft report known as “Europe Logs on: Internet Trends of Today & Tommorow” suggests that broadband TV will overtake traditional TV by June 2010. That is based on the current growth rate and popularity results in recent surveys.

Virgin Media are one company that knows just how popular broadband television has become. Their broadband TV on demand service is proving to be particularly successful.

They have also just finished testing how effective advertising through broadband TV is. The results found that consumer’s preferred the relevant ads that had been placed before and alongside their favourite programmes.

Overall broadband TV is definitely set to increase in popularity as faster broadband speeds are introduced. It would not be surprising to see broadband TV overtaking traditional TV by this time next year as on demand TV viewing becomes the norm.