Brits Select Broadband As Top Innovation Of Last Decade
Broadband has been chosen by Britons as the number one innovation of the last decade, with reality TV and Facebook being selected the top innovation hates.
The research, conducted by innovation and growth consultancy, The Foundation, found that half of the surveyed 2,243 Brits gave Broadband the top ranking, with Online Shopping, Google, Chip & Pin and Digital Photography making up the top five.
Reality TV and Facebook headed up the top five most loathed innovations of the last 10 years, followed by Pop-up Advertising, Twitter and IVR/Interactive Voice Response on Telephones.
Commenting on the findings, Charlie Dawson, Partner at The Foundation, said: “This survey shows what good and bad innovation looks like to customers. Home broadband was the winner, perhaps surprising if you thought innovation was all about shiny new gadgets”.
Dawson continued: “It’s a reminder of how useful broadband has become for most people in the UK. It allows us to do lots of things more quickly, more effectively and with a lot less effort”.
Dawson added: “Perhaps this explains why 71% of UK households have broadband despite it being an extra cost that no one had to pay before it existed”.