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Orange Broadband Customer Service Gets New Boss

After consistently coming near the bottom when it comes to broadband customer service, Orange has hired a new Vice President of Customer Service to turn their fortunes around.

Jackie O’Leary arrives from the Carphone Warehouse broadband business, TalkTalk, following stints at AOL, O2, Vodafone and T-Mobile.
When talking about her new position in the company, Orange’s CEO, Tom Alexander, said, “With over 20 years experience in the mobile, broadband and other industries, Jackie is key to us hitting our ambition of becoming the UK’s best-loved communications brand. She is a massive asset to the team”.

Orange is hoping that O’Leary will be able to turn their broadband sector around using her vast experience. In fact, she was well known for helping the Carphone Warehouse through their recent TalkTalk customer service crisis – and now Orange is hoping that she can do the same for them.

The need to respond quickly to customer enquiries was also addressed by Alexander. He said, “In a world that appears to be changing ever-more quickly, we need to be more agile, we need to respond quicker and we need to be better set up for the challenges that lies ahead.”

One thing is for sure, with O’Leary’s credentials the future is looking ‘brighter’ for Orange and its consumers. After frequently coming out last in surveys conducted over the past few years, Orange consumers can now look forward to seeing a positive change in broadband customer service.

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