Virgin Media Says It’s Time For Better Broadband
Virgin Media (virginmedia.com/better) is claiming it is time for better broadband in a recent advertisement for its fibre optic broadband service.
In a clear swipe at one of its main competitors, the advertisement leads with the headline ‘Broadband Trickery. Commonly referred to as BT’.
The advert, in yesterday’s press, continues with copy stating that BT’s claim to deliver ‘consistently faster’ broadband including up to 20Mbps did not ring true as independent speed tests showed BT customers received on average less than 3Mbps speeds.
In comparison, Virgin Media customers experienced on average over twice the broadband download speeds of BT.
The independent speed tests figures were taken from broadband.co.uk’s UK broadband speed test results from November 2009 to January 2010.
Virgin Media’s super-fast fibre optic broadband network offering speeds up to 50Mbps is available to around 55% of UK homes. No BT phone line is required.
Last month the ISP announced plans to commence the roll out of a 100Mbps fibre optic broadband service by the end of 2010. It was claimed that such a service would offer broadband speeds 24 times faster than the average speeds provided by rival providers.
New customers switching their broadband supply to Virgin Media can get their first 2 months free when choosing either Virgin’s size XL (up to 20Mbps) or size XXL (up to 50Mbps) broadband plans.
Virgn’s size L, up to 10Mbps broadband package, is available with the first 3 months free when readers visit the virginmedia.com website here.