BSkyB In New Customer Growth Despite Recession

Best Broadband Deals 2022

BSkyB In New Customer Growth Despite Recession

BSkyB has added 80,000 new TV customers in the three months to the end of March, despite the recession.

The success of Sky+HD together with Sky’s breadth of content and value pricing were intrumental in the company acquiring new customers.

The figures also easily beat analysts forecasts of 50,000 to 60,000 new customers in the first quarter of the year.

Sky is now connected in 9.3 million UK homes, with 15% of households taking Sky TV, Sky Broadband and Sky Talk.

Despite the great news for the company, evidence shows that its growth of broadband customers slowed. Around 229,000 customers took Sky Broadband in Q1 2008, compared to only around 130,000 in Q1 2009 – leaving Sky with just over 2 million broadband customers.

There has been speculation that BSkyB were going to acquire its rival Tiscali. However, talks broke down earlier in the year and Jeremy Darroch, Sky’s Chief Executive, commented in a conference call, “We don’t sit here feeling a need to make any acquisitions. If opportunities come up that we feel would accelerate our pathway, we would consider them.”

In a statement he also said: “We have made a strong start to calendar 2009. In difficult times customers are making careful choices and responding to the combination of quality and value that we offer. Looking ahead… we expect conditions to remain challenging.”

Do you have any comments on this deal?

If so, please leave a reply here. We'd like to hear from you.

Please note, there will be a slight delay before your comments appear (and we will not publish your email address).

Required information *

Back to Top

Sky Broadband deals

The Sky Mobile September SALE – Get The New iPhone 14 From £28p/m + DOUBLE DATA

The Sky Spring SALE is now on at Get 12 months HALF PRICE Sky Broadband, plus £…

The Sky September SALE – Freeze The Price Of Sky Broadband For 18 Months

Get 1 years FREE Sky Broadband Unlimited (worth £120), plus a £50 M&S voucher at…

Sky Sports Formula 1 HD Offer – Enjoy The 2022 Formula 1 Season

The Sky Sports Formula 1 HD channel ( HD) is now available for just £5 extra a month (nor…

Back to Top