Virginmedia.com/DoubleSpeed With Usain Bolt
Virgin Media (www.virginmedia.com/doublespeed) has enlisted the help of Usain Bolt, the world’s fastest man, to promote its £110m move to double the broadband speeds of its 4 million fibre optic broadband customers.
New customers can also get a piece of the action too by ordering a Virgin Media fibre optic broadband package online now at the www.virginmedia.com/doublespeed website (prices start from £4 a month), after which they can look forward to a free, double the speed upgrade, which rolls out from February 2012.
The new Virgin Media ‘Keep Up’ TV adverts feature Usain Bolt attempting to impersonate Virgin Media owner, Richard Branson, by taking over his office and wearing his trademark blonde goatee.
The 18 month programme to double broadband speeds will see the circa 3 million customers paying for Virgin’s 10Mbps broadband service get a free speed boost to up to 20Mbps.
Around 840,000 customers on Virgin’s 20Mbps and 30Mbps broadband services will see their speeds increase for free to up to 60Mbps, while the 200,000 subscribers on Virgin’s 50Mbps and 100Mbps packages should see speeds increase to up to 120Mbps.
Interested readers can find out further information on Virgin Media’s free double broadband speed upgrade at the www.virginmedia.com/doublespeed website. Both new and existing customers can also find out when their broadband speed will be doubled.