Mobile Broadband & G1 Android Saves T-Mobile Profits
T-Mobile UK must be breathing a huge sigh of relief after results presented on Friday showed a boost in profits thanks largely to sales of mobile broadband connections and the G1 Android handset.
There had been a 5.2% drop in their pre-pay customer base during 2008. However, their contract customer base increased by 4.5%, driven by a 250% increase in mobile broadband device sales like USB dongle sticks and the G1 Android handset.
The Chief Executive of T-Mobile, Jim Hyde, said, “The successful launch of the Android-based G1 in October and the ongoing demand for mobile broadband services had a positive impact on the latter half of 2008.”
Mr Hyde’s statement shows that whilst many industry sectors are seeing a decrease in sales due to the recession, mobile broadband isn’t one of them.
Exclusive to T-Mobile, the G1 Android handset also has the added advantage of being the only mobile phone in the UK to currently use the Google Android software stack – though there will be a second Android phone known as Magic, released on the Vodafone network sometime in the Spring.
Mobile broadband sales are expected to get a further boost with the government eager to use mobile broadband to help reach its target of getting broadband access into every UK home by 2012.
Currently there isn’t enough broadband coverage provided by fixed line services, especially in rural areas. Using mobile broadband is just one way in which Lord Carter’s Digital Britain target can be reached.
One thing is for sure – mobile broadband is definitely here to stay and their sales are proving to be a lifeline for UK telecommunication companies.