BT Broadband Starts BT.com/Infinity Campaign

BT (BT.com/infinity) has commenced its first advertising campaign for BT Infinity Broadband, its new super-fast fibre optic broadband service.
The campaign focusses on how BT Infinity Broadband can give users the ‘Internet in an instant’ using its most powerful download speeds to date of up to 40Mbps.
Promising to transform peoples’ experience of the Internet, BT Infinity Broadband gives customers the instant capacity and reliability they need from a broadband service – And at a reasonable price.
It’s entry level BT Infinity Option 1 package offers up to 40Mbps download speeds coupled with a 20GB monthly data allowance for £19.99 a month.
Despite there being a £50 activation fee, basic PC security, the BT Infinity Home Hub and engineer installation are included for free, while upload speeds up to 2Mbps are provided.

BT Infinity Option 2, at £24.99 per month, differs by having an unlimited monthly data usage allowance together with upload speeds up to 10Mbps. There’s no activation fee, while advanced McAfee PC security is included.
BT is launching BT Infinity Broadband in stages across the UK with around 4 million homes expected to have access to Infinity enabled exchanges by December 2010.
Readers can find out whether they can get BT Infinity Broadband in their area at the BT.com/infinity website.